[MEME-ish]Transmedia, Scrapping Star Wars EU, and does it matter?

Transmedia storytelling – a concept sported by Henry Jenkins, is the act of telling numerous stories over numerous platforms, to form a cohesive point. Of course, I’ll try not to bother those who’ve already binged the lecture, but there are several points and a very obvious example which illustrates the issues that can surround it.

Literally LucasFilms, on their decision to scrap the entirety of the Star Wars Extended Universe. Source: Here-ish

Literally LucasFilms, on their decision to scrap the entirety of the Star Wars Extended Universe. Source: Here-ish

A separate entity from multimedia, transmedia text is fictional universe built as an encompassing umbrella. And anyone can theoretically contribute their stories and characters under this umbrella with little inconvenience.

But when the IP rights holder of Star Wars, Lucasfilm Ltd, decided to ultimately scrap the entirety of the brand’s extended universe, there was obviously backlash. A decision that was considered “wiping the slate clean”, many fans were outraged at the fact that the contributions of thousands had just been wiped away prior to the release of the new film.

So these contributions, utilizing many forms of media, whether it’s graphic novels, video-games, comics, or books, have been marked as a resource by the company, but do they have the right to do this?
Obviously they do, because they sort of own the brand. But this leads to the subsequent question of whether or not it matters to fans.

While many fans and authors might be distraught, their ability to add content under the umbrella of the brand is still entirely available, it just isn’t guaranteed to be ‘officially’ canon in the Star Wars EU.

So yay or nay to this decision? Do they have a right to just brandish the works of thousands of people as “unofficial”, or does it even matter?


JRNL101 – Portraits: Jemima


In the continuing attempt at the the harrowing task that is our annoyingly verbose and vague assignment, Jemima resides in the library, contemplating her next victim volunteer for her ‘probably-due’ Vox-Pops. When urged to provide an interesting and meaningful quote, Jemima replied with, “I honestly never know what to say about myself…When someone asks me to talk about me, all I can do is think about all the the things I want to change and haven’t yet come to accept“.


JRNL101 – Portraits: Bethany


Residing in the dark, foreboding room of the Communications building of the UOW campus, Bethany reveals she has a variety of hobbies including making shadow puppets for no relevant reason whatsoever. In a probable distracted haze of creating abstract artwork that should clearly represent an animal of some sort, Bethany is put forth the question – What’s one thing you’d change in history if you had a time machine? “I’d eradicate Hitler and Joseph Kony“, she responds, clearly paying attention to the guidelines of the question.



JRNL101 – Portraits: Amy


To accompany the afternoon of guilt associated to our week long procrastination, Amy is asked what she would change in history in the event that she was given a time machine. After a lengthy thought, she replied, “I’d probably go back in time and stop Kim Kardashian from making her first sex tape and becoming so famous as a result of it. I’m so dang sick of hearing about all the stupid and unimportant events in her life. Like, I could not care less about the fact she dyed her hair blonde. Good for her but that is just not newsworthy in the slightest!”




JRNL101 – Uni Life: “…and being responsible”


Quite possibly the definition of ‘winging it’, four of us took the entirety of the Sunday afternoon to complete an assignment due Monday-ish. Still not entirely sure when, so I’ll probably clear that up with an excruciatingly long sleep, after I’ve spammed and harassed everyone reading their WordPress reader, just absolutely flourishing with enthusiasm that I’ve posted new…stuff, that probably should of been done weeks ago. So be thrilled.