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[MEME-ish]Transmedia, Scrapping Star Wars EU, and does it matter?

Transmedia storytelling – a concept sported by Henry Jenkins, is the act of telling numerous stories over numerous platforms, to form a cohesive point. Of course, I’ll try not to bother those who’ve already binged the lecture, but there are several points and a very obvious example which illustrates the issues that can surround it.

Literally LucasFilms, on their decision to scrap the entirety of the Star Wars Extended Universe. Source: Here-ish

Literally LucasFilms, on their decision to scrap the entirety of the Star Wars Extended Universe. Source: Here-ish

A separate entity from multimedia, transmedia text is fictional universe built as an encompassing umbrella. And anyone can theoretically contribute their stories and characters under this umbrella with little inconvenience.

But when the IP rights holder of Star Wars, Lucasfilm Ltd, decided to ultimately scrap the entirety of the brand’s extended universe, there was obviously backlash. A decision that was considered “wiping the slate clean”, many fans were outraged at the fact that the contributions of thousands had just been wiped away prior to the release of the new film.

So these contributions, utilizing many forms of media, whether it’s graphic novels, video-games, comics, or books, have been marked as a resource by the company, but do they have the right to do this?
Obviously they do, because they sort of own the brand. But this leads to the subsequent question of whether or not it matters to fans.

While many fans and authors might be distraught, their ability to add content under the umbrella of the brand is still entirely available, it just isn’t guaranteed to be ‘officially’ canon in the Star Wars EU.

So yay or nay to this decision? Do they have a right to just brandish the works of thousands of people as “unofficial”, or does it even matter?

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5 thoughts on “[MEME-ish]Transmedia, Scrapping Star Wars EU, and does it matter?

  1. I’m appologise, I’m not exactly sure I understand what you’ve written in your blog. Are you saying all fan fiction was classed as owned by Lucas Films? Or are you talking about the other content like the games, comic books and other branded items being scrapped completely? If you’re referring to fan fiction, then I think the owner of the content should still be owned by the person that created it as long as they acknowledge that it is fan fiction based on the Lucas films.

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  2. Great article – i had no idea either that Lucas Films was erasing from canon all the non legacy fictions. To me this seems quite short-sighted. Fans will of course continue these fictions in their own way, but considering the copyright stranglehold legacy media usually adheres to, I’m surprised Lucas Films would miss an opportunity to control and profit from content

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  3. It seems quite strange to me, as pigeontoetypewriter mentioned, that Lucas Films would decide to scrap all non-legacy fictions as apposed to manipulating them and somehow profiting. Finances aside, i can see the sense in scrapping all previous EU as it provides endless creative scope for future writers, as heartbreaking as it may be to dedicated fan-fiction followers to not see the world they know/ have had a hand in creating not be continued on the big-screen.
    A great, informative post! keep it up

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